Khushii Kinship For Humanitarian Social And Holistic Intervention (KHUSHII), an established NGO with a presence and recognition PAN India, recently partnered with the Philanthropic Initiatives to generate funds for charitable causes.

Philanthropic Initiatives is a company registered under the companies Act., 1956 working with the vision to ensure an individual’s sovereignty in the framework of social justice and equality, within and across borders.

The corporate body includes eminent Socialites who have collectively pledged to bring change in the lives of millions living in poverty and sub-human conditions in both urban and rural India and the sub-continent.

“BUY BLUE in spirit of service”, a brand label launched by Khushii, will be made a trademark of selected quality products and services of both manufacturers and service providers. A part of the revenue generated through these products will be pledged to charity. Those patronizing these products & services will indirectly play an integral part in contributing

substantially towards the development of the country. Without doubt the Buy Blue label will attract generous and liberal users/ buyers, in the process benefiting the manufacturers and service providers in building up a substantially higher turnover.

Philanthropic Initiatives, is a team of highly qualified professionals, who have brain-stormed to draw out an elaborate plan and strategy for the sales and marketing of the Brand label. The tag is gradually becoming popular and acknowledged amongst the masses through various media. The advertisements are impregnated with soul touching messages promoting charity without sacrificing the buyer’s satisfaction. Needless to say, all products and services carry all guarantees and warranties as per the norms promised by the manufacturers and service providers.

The project has now entered into its first year of implementation. The objective of the project is to strengthen the charity movement at the grass-root level across India and benefit those deserving social justice through better living conditions.