Joy of Giving

Whether  you  are  an  individual  or  a  corporate,  the  average  person-on-the-street  or  a  big
celebrity, young or old, you have likely faced this situation before: a desire to give, share, or
help,  which  remained  a  desire  and  did  not  convert  into  action  because  of  a  number  of
seemingly  painstaking  obstacles.  There  are  questions  like  time  or  money,  how  much,  when
and  where,  to  whom,  the  impact  of  your  contribution,  and  so  on  and  so  forth.  But  giving
should not be so difficult, should it? 

The ‘Joy of Giving’ recognizes these challenges as real ones, and aims to help you – whoever
you  are  –  overcome  these  concerns  and  contribute  -  whatever  you  want,  and  however  you
want.

This movement, to be celebrated for a week from the 27th of September to the 3rd of October
2009, is a pan-India celebration of humanity that aims to mobilize people across our country
to come together, to give, and to make a difference. 

Fundamental  to  this  movement  is  the  idea  that  everyone  should  have  the  opportunity  to
spread  the  joy  in  their  own  capacities.  To  this  end,  NGOs  and  varied  institutions  from
corporate  to  educational  institutions  across  the  country  are  creating  simple  events  and
mechanisms  that  will  allow  everybody  to  step  past  their  concerns  and  limitations  and
contribute comfortably. 

Khushii, a renowned Delhi-based NGO, is taking on a big role for this week and organizing a
series  of  programmes  that  will  allow  you  to  participate  and  give  easily,  transparently,  to  a
cause  of  your  choice,  and  above  all,  with  the  assurance  that  your  contribution  will  be  used
well  to  impact  lives  positively.  This  is  a  chance  for  Delhi  to  give  generously  to  all

underprivileged sections of society.

Khushii’s Joy of Giving

Khushii has decided to be a part of the Joy of giving week to fulfil the following objectives:

·    The joy of giving initiative is in alignment with Khushii’s endeavour to launch itself as an
umbrella charitable body (The India Action Forum) which will support and aid competent
NGO’s under controlled quality management and complete transparency.
·    Spread awareness about various causes such as children, women, healthcare, education,
animals, and environment in addition to raising funds for each of the identified causes to
further their outreach programmes. 
·    Create positive thinking and heighten the sense of social responsibility and solidarity
amongst the citizens of Delhi 
·    Conduct a Delhi ‘pride’ event - by and for the masses, that captures the global
imagination and creates an upbeat social image for Delhi.

Khushii’s objectives for the Joy of Giving

Khushii’s aim is to mobilize a very large cross-section of Delhi’s populace and raise a
significant sum of money during the Joy of Giving week. 

The contributions will be used to support the causes of the NGOs that have been identified
by Khushii as also to fund internal projects. These NGOs have been selected after a careful
scrutiny of their capabilities, social contributions, fund utilizations efficiency and
effectiveness, and governance mechanisms so as to ensure that donor contributions are put to
the best possible use. As a donor, you will have the choice of supporting one or more causes
or contributing towards the broad spectrum of programmes. 

Khushii’s initiatives for the ‘Joy of giving’ week

Khushii is creating a combination of events, exhibitions, and memorabilia that will allow
every citizen of Delhi to become a part of this landmark movement in some form or the other.
Khushii’s overall programme for the Joy of Giving week has three components that are
detailed below:

Component 1: Arches. 
·    Khushii will work with the art community to decorate the city of Delhi by means of
very attractive arches which will be spread across the length and breadth of the city. 
·    Each  arch  will  give  establishments  and  corporate  a  chance  to  advertise  and  show
solidarity towards the cause, the adverts will have high visibility and instantly give the
establishment a socially responsible image thus increasing brand value. 
·    An artist to create an artwork in sync with the establishment,  to be printed on a flex
and  put  on  the  arch  the  company  chooses  to  sponsor.  The  original  artwork  will
thereafter be presented to the corporate as a symbol of their support to Joy of Giving.
·    The  arches  will  also  continue  to  serve  as  an  active  reminder  of  the  Joy  of  Giving movement to Delhi’s citizens and encourage them to participate and contribute freely.

Component 2: Memorabilia
Khushii will create three ‘Joy of Giving’ related memorabilia with a dual purpose: the first to
display personal solidarity to the cause by wearing the memorabilia (wrist band, badge) and
secondly displaying Delhi’s solidarity by carrying it on the parade to collectively hoist them
(balloons) 

The  memorabilia  will  have  two  defining  characteristics  to  associate  them  with  the  ‘Joy  of
Giving’ week: 
·    A slogan reflecting the philanthropic spirit of Delhi: ‘ I AM CELEBRATING’
·    Colours reflecting specific causes (as per global norms), such as green for the
environment  and pink for children etc

The memorabilia will be made available to the public through a multitude of sales channels.
Just to name a few: Direct sales, Book / music / gift shops, Hotels and restaurants, School /
colleges / vocational training institutes, Shopping malls, Departmental stores, Movie theatres
etc.

Component 3: The Flight of Joy
As  mentioned  above,  Khushii  will  culminate  the  first  part  of  its  programme  and
simultaneously  launch  the  Joy  of  Giving  week  with  The  ‘Flight  of  Joy’  -  a  balloon-flying
event to be held at the India Gate lawns on the 9th of October 2009. The event will see the
coming  together  of  tens  of  thousands  of  Delhi-ites  to  release  the  balloons  simultaneously,
creating an explosion of colours and joy in the skies above the city of Delhi (Please note that
we  will  ensure  that  the  balloons  will  be  100%  biodegradable  and  filled  with  completely
environment friendly gases (such as helium) 

The  event  will  be  preceded  by  a  parade  along  Vijay  Chowk  led  by  host  of  eminent
personalities from various walks of life including politics, films, music, art, and sports.

The balloons will be sold to individuals and institutions through the aforementioned points of
sale well in advance of The Flight of Joy, allowing them to not just participate in the launch
event,  but  also  display  them  in  their  work  spaces  or  homes  (gates,  balconies,  and  terraces)
and thus demonstrating their explicit support for and solidarity with this movement.

How can you contribute?

Individuals,  corporates,  educational  institutions  and  industry  can  contribute  to  the  event
through one or more of the following ways:

·    Purchase of Khushii balloons or memorabilia (for a particular cause or otherwise)
·    Sponsorship of Arches . This will give the sponsor strong visibility for a sustained period
of time, besides allowing them to participate in a landmark Delhi event
·    Attach a strip on joy of giving on your already existing hoardings.  
·    Supply of memorabilia
·    Re-selling of Khushii balloons and / or memorabilia, or providing space (shops,
restaurants, malls, colleges, etc.) for selling them
·    Marketing, advertising, PR support
·    Logistics support (transportation, etc.)
·    Volunteering (sales)

Contact  us:

·    Marketing related: Sneha Bajaaj: sneha.bajaaj@khushii.org
·    Advertising related: Kadambari Bose: kadambari.bose@khushi.org
·    Media related: Naina Mehta: naina.mehta@khushii.org
·    Information: Smriti Bhagi: smriti.bhagi@khushii.org